What Foods Vegans Miss Most? – 25 Foods A Vegan Craves

What foods do vegans miss most?  I think you might by slightly surprised!

Did you know a quarter (23 percent) of Brits who took part in Veganuary are pledging to continue following the diet for the rest of the year.

According to research by vegan and free-from chocolate brand NOMO, four in ten (39 percent) really enjoyed the vegan lifestyle, while 37 percent admitted that even though it was hard at first, it got easier throughout the month. Two thirds (63 percent) decided to cut out dairy and meat to be healthier, whilst a third (30 percent) decided to give it a go after seeing the ranges of vegan alternatives on the market.

Being kinder to the planet and animals (37 percent), being mindful about their food consumption (31 percent), saving money (20 percent), and because their partner wanted to (12 percent), were other top reasons

Foods Vegans Miss Most

Have you head of Flexi-Feb?

The study was commissioned by NOMO to mark the launch of ‘Flexi-Feb’, a month-long campaign to encourage Brits to adopt vegan substitutes to help satisfy cravings to cut back on meat and dairy.  It comes as the research revealed the things that British vegans miss the most, with chocolate (36 percent) and roast chicken (32 percent) topping the chart.

The struggle to sustain a vegan diet is evident, as two thirds (66 percent) admit that they have attempted to eat a vegan diet previously, with Brits giving it a go an average of four times.  Jac Tyrrell, Brand Manager for NOMO said: “Flexi-Feb is all about encouraging people to extend Veganuary whilst welcoming new people to the fold who might want to trial a vegan diet without going all the way. The research shows how difficult it can be to commit to a fully vegan lifestyle – but with the amazing choice of plant-based ranges available there has never been a better time to try phasing out meat and dairy by introducing vegan substitutes.”

As part of the month, NOMO has partnered with Change Please coffee, an award-winning social enterprise which aims to end homelessness through selling great tasting coffee.

Change Please will hand out a free bar of NOMO for the first 200 plant-based coffee purchased in each of its 12 sites on 13th, 14th and 15th of February, to encourage plant-based choices that taste just as good – if not better – than their dairy counterparts.



How long do people stick at being vegan

Nine months is the average length of time people stuck to a vegan diet, citing craving favourite foods (59 percent), being bored (45 percent) and lack of willpower (29 percent) were the main reasons for giving it up. Not knowing what to cook (40 percent), finding vegan food that tastes nice (31 percent), not knowing the best vegan alternatives to have (29 percent) and working out what I can and can’t eat (28 percent) were also reasons for breaking the diet.

As many as a half (49 percent) agree that being able to find delicious vegan alternatives for their favourite food, would make it easier having a plant-based diet.

Wuithout further ado though here are the results you have been craving (see what I did there?)


How long do people stick at being vegan



Chocolate                                                      36%

Roast Chicken                                               32%

Bacon sarnie                                                 29%

Cheese toastie                                              26%

A full fry up                                                   25%

Toast with real butter                                 23%

Cheesy pizza                                                 23%

A juicy burger                                               21%

Cheese and biscuits                                     20%

Ice cream                                                      20%

Chocolate cake                                             19%

Sausage and mash                                       19%

Tea with real milk                                        19%

Scrambled eggs on toast                            18%

Sausage sarnie                                             17%

Chocolate biscuits                                       16%

Spag bol with beef                                       16%

Slow roast lamb                                           14%

Late night kebabs                                        14%

Yorkshire pudding                                       14%

Garlic bread                                                  13%

Ham sandwich                                             12%

Tuna mayonnaise                                        11%

Smoked salmon and scrambled eggs       9%

Jelly sweets                                                   9%


Research of 2,000 UK based adults commissioned by NOMO and conducted by Perspectus Global in January 2023.

For me the top has to be the chocolate I agree. What about you?




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